Bringing the Heat: Dicey's Spicy Sauce Product Shoot

Some sauces play it safe—Dicey's Spicy is not one of them.

I recently wrapped a shoot for Dicey's Spicy, a bold new sauce that lands somewhere between Russian dressing and secret burger sauce—with way more bite. It’s tangy, creamy, and unapologetically flavorful. Think classic street food vibes turned up with just the right amount of heat.

For this shoot, I wanted to give the sauce center stage—highlighting both the product itself and how it comes to life with food. We styled it with crispy fries, melty Rueben with fresh pickles of course, and a classic New York slice of pizza for that ultimate late-night, sauce-drenched energy. Everything was designed to feel craveable, a little messy, and full of attitude.

I shot a mix of clean product images and action-driven food moments: dipping, drizzling, saucing in real-time. Because Dicey's Spicy isn’t just for the bottle shot—it wants to be in the action.

Scroll through a few of my favorite stills from the series below. And if you’re hungry by the end—good. That means we did it right.

For my full photography still and moving image portfolio head here.

If you want to work with Photographer Anthony Costa you can contact him directly here.